client Stagwell
agency Team Epiphany
category Graphic Design, Art Direction, Print Production
year 2024
Building on the momentum of Sport Beach—a Cannes Lions festival favorite known for uniting brands, platforms, and athletes around the cultural power of sport—we expanded the concept to one of the biggest stages in global sports: the NFL Super Bowl. The result was the Sport Beach Clubhouse, a dynamic, multi-dimensional space celebrating the intersection of sports with fashion, business, food, and culture.
Created a visual center for the experience, developing the graphic system seen throughout the venue. Designed all event collateral, including environmental signage, menus, credentials, and other branded touchpoints.
