client Sephora (undergraduate student competition)
category experiential design & marketing
year 2020
“(em)POWERED by Beauty” is a 40x40 pop-up celebrating beauty and diversity by showcasing how power and technology have empowered a generation and a global makeup community. It was produced as a traveling activation intended to accompany Sephora’s biggest annual beauty event “SEPHORiA.” The activation consists of a series of six different power themed spaces that work in tandem to weave together the narrative of how beauty and power are deeply intertwined.
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