a multidisciplinary creative making content at the intersection between creative direction, graphic design, and photography



client Sephora (undergraduate student competition)
category Experiential Design, Graphic Desing, Marketing
year 2020


“(em)POWERED by Beauty” is a 40x40 pop-up celebrating beauty and diversity by showcasing how power and technology have empowered a generation and a global makeup community. It was produced as a traveling activation intended to accompany Sephora’s biggest annual beauty event “SEPHORiA.” The activation consists of a series of six different power themed spaces that work in tandem to weave together the narrative of how beauty and power are deeply intertwined.

view full project here


(2020-2025)
Ⓒ 2025 ALLY REYES. ALL RIGHTS RESERVED.