client Puma x A$AP Rocky
agency Team Epiphany
category Graphic Design
year 2024
In honor of the highly anticipated PUMA x A$AP Rocky collaboration, we launched a full-scale takeover of the Puma Flaghsip store in New York City to debut the drop of Rocky’s newest collection. Our design ethos took inspiration from A$AP’s signature style paired with the line’s unique blend of motorsport, futurism, and grunge. Fans had a chance to shop the collection, participate in photo moments, and collect unique branded takeaways like disposable cameras, posters, temporary tatttoos, and even Nuts 4 Nuts (an NYC staple).
Responsiblities included graphic development and print production for the venue including a full store window wrap on 5th Avenue as well as all branded collateral like wayfinding, takeaways, invitations, promotional material, and other branded moments.
