client lululemon
agency Team Epiphany
category Graphic Design
year 2025
To celebrate a decade of Align™ and the launch of the no front seam legging, we executed a full-store takeover of lululemon’s flagship location on Fifth Avenue in New York City. The concept was rooted in translating the signature feel of Align™—soft, stretchy, and weightless—into a fully immersive spatial experience.
Drawing from the cool blue tones of lululemon’s summer campaign, we designed an environment that felt both bold and serene. Flowing fabrics, soft sculptural forms, and ambient lighting created a sense of movement and calm, while fluid spatial transitions echoed the effortless freedom of Align™.
