client ANTA x Kyrie Irving Product Launch
agency Team Epiphany
category Graphic Design, Creative Direction, Print Production
year 2025
Led graphic design for the launch of the Anta Kai 2, part of the highly-anticipated ANTA x Kyrie Irving partnership. The campaign centered around the theme “Know Your Power,” drawing inspiration from the drum—a symbol of storytelling, strength, and a personal emblem of Kyrie’s presence both on and off the court.
Collaborated on the concept and design of the influencer seeding kit, incorporating the drum motif to reflect the campaign’s core message in a tangible and symbolic way. Designed social media graphics that blended the campaign’s illustrated video style with photography from the shoot, creating a cohesive visual language across all platforms.
